Navigation Branding
Branding, Type Design
As my (largely online) studies came to an end, I decided that I wanted a souvenir from the city I’ve called home for the past three years.
I went on numerous walks fully exploring the city, and found a piece of type within the city that resonated — then creating the full character set from it, and an accompanying type specimen.
The piece of type I found was situated on an old warehouse, previously owned by the Trent Navigation Company, who were in charge of maintaining the rivers and canals of nottingham in the 1900s.
From this, I decided to create a faux nightclub, based inside this iconic, listed building — making a nod towards the previous owners through the name: Navigation.
